Denmark will wear team jerseys at the World Cup that protest the human rights record of host nation Qatar, with a black option, which was unveiled on Wednesday, to honour migrant workers who died during construction work for the tournament.
"The color of mourning," kit manufacturer Hummel said in a post on Instagram releasing the black third-choice design.
"While we support the Danish national team all the way, this shouldn't be confused with support for a tournament that has cost thousands of people their lives."
The designs seem to complete a promise made by the Danish soccer federation last November to wear clothing with "critical messages" at the tournament in Qatar.
"We don't wish to be visible during [the] tournament," Hummel said. "We support the Danish national team all the way, but that isn't the same as supporting Qatar as a host nation."
The gas-rich emirate has been fiercely criticized in the past decade for its treatment of migrant workers mostly from south Asia needed to build tens of billions of dollars' worth of stadiums, metro lines, roads and hotels.
Definitive numbers of worker deaths and injuries have been hard to verify with inquests not routinely held and limited data released by Qatari authorities.
World Cup organizers in Qatar disputed Hummel's claim of thousands of deaths in construction work during preparations for the Nov. 20-Dec. 18 tournament.
"Furthermore, we wholeheartedly reject the trivializing our genuine commitment to protect the health and safety of the 30,000 workers who built FIFA World Cup stadiums and other tournament projects," the Supreme Committee for Delivery & Legacy said in a statement.
"The SC's work is recognized by numerous entities within the international human rights community as a model that has accelerated progress and improved lives," organizers said, citing the U.N.'s International Labor Organization.
Denmark, the world's No. 10-ranked team, which reached the European Championship semifinals last year, has been one of the 32 World Cup teams most likely to take a strong stance against Qatar.
The Danish federation also joined a European campaign launched last week for captains to wear heart-shaped, multi-colored "One Love" armbands in World Cup games.
Danish officials have taken a leading role in a group of European soccer federations visiting Qatar to monitor the progress of promised reforms in labour laws.
"This dialogue resulted in a better understanding of the progress made, the challenges faced, and the legacy we will deliver beyond 2022," Qatari organizers said, urging the Danish federation "to accurately convey the outcome of their extensive communication and work with the [Supreme Committee] and to ensure that this is accurately communicated to their partners at Hummel."
Denmark has been drawn in a World Cup group with defending champions France alongside Australia and Tunisia.
The FIFA match schedule for the tournament lists Denmark as the home team with first choice of colour kit only for its opening game, which is Nov. 22 against Tunisia.
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